Currency Solutions

Currency Solutions keep their audience up to date on the foreign exchange market by sending daily market analysis emails.

Weboo was asked to improve their emails by making them more engaging, more professional, easier to read, and to increase clicks.  Weboo improved the layout, reduced the content to make it easier to read, added graphs, and increased the opportunities for readers to click, therefore improving the number of visitors to the Currency Exchange web site.

Weboo designed, developed, and tested the emails in over 20 email clients including smartphones and tablets. Following this we integrated the templates into Currency Solutions email marketing system.

Within the first week the new email design had doubled the number of clicks, increased the number of opens, and decreased the number of unsubscribes.