Firstly, it’s unusual. You expect McDonald’s or Burger King. But no, it’s for the Fire Brigade.
The Fire Brigade was clearly in an daring mood by running an advert that looks like a fast food chain yet discusses fire safety.
‘60% of all house fires start in the kitchen, often after a few drinks. So if you’re on a night out, get a takeaway and stay out of the kitchen.’
- It’s factual and informative with statistics
- It encourages readers to buy takeaway food
- It’s bold with the ‘Fire Safety Equipment’ headline