We spotted this advert on the tube this week, what a great advert!

Firstly, it’s unusual. You expect McDonald’s or Burger King. But no, it’s for the Fire Brigade.

The Fire Brigade was clearly in an daring mood by running an advert that looks like a fast food chain yet discusses fire safety.

‘60% of all house fires start in the kitchen, often after a few drinks. So if you’re on a night out, get a takeaway and stay out of the kitchen.’

  • It’s factual and informative with statistics
  • It encourages readers to buy takeaway food
  • It’s bold with the ‘Fire Safety Equipment’ headline
Overall it’s daring ads like these that are approved by organisations and stand out that achieve measurable results and increase the likelihood of recall. Congratulations Fire Brigade!